To research and discover the Design Principles & Practices which are a part of ancient Odia as well as Indian cultural traditions in order to enrich design methodologies and showcase how these can be applied in the modern Design domains.
ODC has the vision to be the Centre-of-Excellence of design and User Experience (UX) from the state, to promote and spread the awareness and education on global standards in design and contribute through the creation and teaching of advanced design methods.
To promote and conduct design events and activities across the state to promote Odisha as the hub of design education and research for the modern-day industry needs on a global scale, enriched with rich Odisha’s Design culture and practices
Design Training & Education
Organizations around the world are recognizing the potential of design. Our design training and education makes cutting-edge design-led thinking and approaches available to organisations and institutions of all sizes and budgets.
Our research provides evidence on the impact and value of design. We explore design’s role in economic development, tackling societal challenges to advance the understanding and use of design throughout the state.
Due to lack of Typographic research, The recent Font productions looks unfamiliar and loses its original characteristics and forms. ODC is determined to work on this area with the help of Government and private bodies
We at ODC believe in thorough research and design process with consideration of the usability, ergonomics and aesthetics of common mass-produced items and works to improve the design, function, engineering and marketing of these items.
Design For Social Impact
We use design as a strategic tool to tackle major societal challenges, drive economic growth and innovation, and improve the quality of life and environment. Our approach is people-centred and enables the delivery of positive social, environmental and economic change.
UX & Interaction Design
We always emphasize on ergonomics of human computer interaction. We define user experience as a person's perceptions and responses which result from their use or anticipated use of a product, system, or a service".
Design Against Cyclone Odisha
This community project, led by Prof. Paresh Choudhury, about sustainable designing of the entire ecosystem for cyclone-prone crafts villages of coastal Odisha, is under process. We are open to collaboration and international funding. The research paper on the same was selected to be presented by Prof. Choudhury at Pratt Institute, New York, in the international conference – Design Principles and Practices in 2020.Support Us
MentorOur honorary mentor of the ODC
Prof. Pradyumna Vyas
Senior Advisor, Design & Innovation,
Confederation of Indian Industry (CII)
Board of Director,
World Design Organisation (WDO)
National Institute of Design (NID)